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Enjoy fine shopping in Seoul and inside Incheon Airport
The Shilla Duty Free (Seoul):The Shilla Duty Free (Seoul) offers a wide range of goods from over 40 world’s leading brands.
You can also enjoy shopping for Korean specialties such as pojagi (traditional embroidery), potteries and kimchi, as well as goods of your favorite Korean stars. With over 8 sales and special events throughout the year, look up their homepage for the latest information before you visit The Shilla. Furthermore, there is a park exhibiting over 70 masterpieces by modern Korean sculptors, which you can visit for relaxation after your shopping.
The Shilla Duty Free (Incheon Airport):You can earn mileage by purchasing goods at the Shilla Duty Free inside Incheon Airport.
Offering a spacious sales floor and top brand items, the Shilla Duty Free will certainly add a measure of comfort and convenience and ensure you enjoy shopping to the fullest.
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Calculating mileage
How to accumulate mileage
JMB members must be leaving Korea for Japan on JAL in order to be eligible for this offer.
- You must register as a "VIP SILVER" member (registration : free) for mileage accumulation. Please present your JMB card or JALCARD, together with your passport, to the "VIP CARD" desk*(3/F) when you visit The Shilla Duty Free (Seoul, Incheon International Airport). At the same time, please provide your JAL flight number and mention that you would like to apply for the "VIP SILVER" membership card if you don't have the card.
Please present your "VIP SILVER" membership card upon your payment for your items. Miles will be credited to your JMB account approximately 2 months after the purchase.
*VIP CARD Desk: Seoul Branch:B1F
Incheon Airport Branch: Around the boarding gate 28,42,117
※JMB members must be leaving Korea for Japan on JAL in order to be eligible for this offer.
※If you already possess a “VIP CARD” of the Shilla Duty Free, please present JMB card or JALCARD together with a “VIP CARD” of the Shilla Duty Free at the “VIP CARD” desk and register for mileage accumulation.
- Please show your “VIP SILVER” membership card at the time you pay for your items.
- Miles will be credited to your JMB account approximately 2 months after the purchase.
※The “VIP SILVER” membership card is a special membership card issued to the privileged customers of The Shilla Duty Free. It is exclusively issued this time to the JMB members for mileage accumulation.
JMB holders of this card can accumulate mileage while enjoying the special privileges and benefits offered to the ordinary “VIP SILVER” members.
※VIP CARD of The Shilla Duty Free can be used at shops in Seoul and inside Incheon Airport.
Please visit "VIP MEMBERSHIP" for further information.

Note
- This offer is not available at The Shilla Duty Free Jeju Shop and Internet Duty Free Shop.
- The “VIP SILVER” membership card cannot be used in duplication with other partner cards and discount coupons.
- Some goods, such as those from LOUIS VUITTON, CHANEL, HERMES and TIFFANY are excluded from this offer.
- Members with special discount privileges offered by the Shilla Duty Free Shop are not eligible for this offer.
- Please state that you would like to have mileage accumulation at the time you pay for your items.
*Please contact The Shilla for more information.
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